http://www.matthewbennett.com Design - Direction - Illustration Fri, 12 Feb 2010 23:56:13 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.matthewbennett.com/advertising/googles-superbowl-ad/ http://www.matthewbennett.com/advertising/googles-superbowl-ad/#comments Mon, 08 Feb 2010 19:31:29 +0000 Matt http://www.matthewbennett.com/?p=380 While I’m not a football fan and rarely watch games on TV, I am interested in the Superbowl as a TV event. To that end, the halftime show and the ads are always the most interesting part for me. Yesterdays Superbowl featured the usual mix of highly produced, high-budget ads though the one standout was Google’s first ever TV commercial. The spot does an amazing job of conveying an emotional story (one that touched me in a personal way) using nothing but the product itself to illustrate it… and it cost them nothing to produce.

]]> http://www.matthewbennett.com/advertising/googles-superbowl-ad/feed/ 0