I recently partnered with Goodness Manufacturing to design and develop this hilarious microsite for Pearl Izumi. The site allows users to genetically engineer a ‘Little Runner’ using a Flash based DNA application. The results are then displayed as custom created ultrasound videos. The site extends into social networks allowing users to share their videos with [...]

While I’m not a football fan and rarely watch games on TV, I am interested in the Superbowl as a TV event. To that end, the halftime show and the ads are always the most interesting part for me. Yesterdays Superbowl featured the usual mix of highly produced, high-budget ads though the one standout was [...]